Pay-per-Click Observer

I’m Rian Schmidt, and this is my work blog.  I’ve been in internet marketing, interactive marketing, search engine marketing, whatever-you-want-to-call-it for more than a decade doing tasks that ranged from writing code to implement these cool new “image maps” in 1994… to managing multi-million dollar PPC campaigns today.

Pay-per-Click Observer is a place for me to make note of all those brilliant ideas that I have in the course of doing my job.  Sometimes I’m just going to rant about how little sense the whole pay-per-click field makes.  Sometimes I’m going to feel more constructive and try to pass along some tips on how to optimize your pages for the search engines or manage your own pay-per-click campaign.

Mostly, I’m going to use it as the counterpart to my personal blogs so that I can watch my thoughts evolve over time.  I have about 10 notebooks with two pages of journal entries each.  I tend to keep my blogs a little more up-to-date.