Beware Rankings
Today, I received, in a completely wasteful plastic wrapper, a “magazine” from a company that claims to determine the top SEOs. (Yes, it’s TopSEOs.com, aka eVentures, LLC)
You, too, can be chosen by this arbiter of professional ability for the simple sum of $5000. Well, that’ll get you in the running for their “annual SEO & PPC competition.” You might not get chosen. I suspect I won’t.
I can understand the desire of our clients to have ready access to recommendations for SEO/PPC providers. It can be a scummy business filled with fly-by-night know-nothings. It’s expensive and confusing. It would be nice if you could just go to the Consumer Reports of SEOs and ask their opinion.
Unfortunately, you can’t. These guys take money– a lot of it– from the companies listed with them. They are just another advertising channel. All you know when someone is listed with them is that they charged their clients sufficiently exorbitant fees to be able to pay these people to say that they’re good.
If you want to know if I do a good job, I’m afraid you need to call me and ask me questions. Then, you’re going to want to call my clients and ask them questions. It’s not easy. However, my feeling is that the last thing you want to do is search through a list of really expensive listings to find someone to charge you a fair fee for good work. If they were that good, they wouldn’t need to do that. I don’t and won’t.
P.S., TopSEOs, please stop sending me the glossy paper wrapped in plastic.
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