Category: My Job

Keep Your Eye on the Ball

29 May, 2008 (13:56) | My Job

Can’t believe it’s been months since my last entry. Busy, busy, busy…
I wanted to mention how important it is to keep a vigilant eye on your accounts at all time. We had a recent experience where a team member goofed a bid. Big goof. Overnight, we blew through thousands of dollars. […]

Selling what’s also free…

29 October, 2007 (17:01) | PPC Industry, My Job

Imagine you’re trying to sell something that people can get for free. For instance, you’ve got a copy of the Constitution. It’s not THE Constitution. It’s a copy. You can get them for free just about anywhere (maybe the President should check that out?). Anyway, the copy that you have […]

Big Brother has your number

7 September, 2007 (10:51) | Personal Thoughts, My Job

This isn’t really related directly to PPC, but it is related to running a small business and more generally to our government’s creeping incursions into the privacy of its citizens.
I applied for a line of credit with the SBA for reasons that escape me at the moment. I think I thought it’d be good […]

PPC Forecasting

6 September, 2007 (23:03) | Metrics, My Job

It’s been a while, and so I’ll spew forth on the topic of forecasting just to break the silence.
The other day, a client said to me “we forecast with everything else, why not PPC?” That got me thinking. Why not? Surely, Google and Yahoo will have massive amounts of data from which […]