Pay-per-Click Observer

I know, everyone says that. I mean it a little differently.
One of my clients is switching from one analytics package to another. The process of doing so requires that we retag every one of the many thousands of keywords that we maintain for them. This would be impossible by hand, of course, […]

This has nothing to do with PPC.  Let’s say it does in that lawyers suck.  And… they use PPC sometimes.
I was just included, by no action on my part, in a class action lawsuit against Equifax.  We won!  Yippee!
So, what does he win, Chuck?  Well, Rian gets at least three months of FREE credit reports!  […]

This isn’t really related directly to PPC, but it is related to running a small business and more generally to our government’s creeping incursions into the privacy of its citizens.
I applied for a line of credit with the SBA for reasons that escape me at the moment. I think I thought it’d be good […]

Seems that I’d forgotten to open comments back up after installing my spam filter.
Oops. My bad. They’re open now.
Thanks for catching that, Sean.

addthis_url = ‘http%3A%2F%2Fblog.contextcontrol.com%2Fposting-comments%2F’;
addthis_title = ‘Posting+Comments’;
addthis_pub = ”;

I’m a Google fan. At least, I’m a fan of the folks with whom I work within the context of AdWords.
What I am not a fan of is bullshit. There have been a couple of announcements made by Google that have ticked me off– not really because the actual thing happened, but because […]

I recently submitted an analysis of a client’s site design spec for search engine marketing issues. In general, the spec was surprisingly good. ‘Surprisingly’ because, normally, SEM is given little, if any, thought in the design process– though that’s changing. Still, this spec mentioned some of my favorite things: separating design from […]

Hey, I have a new forum in which to rant. Why not? It’s relevant to PPC in that I had to travel to New York to meet with a bunch of clients, and I decided to try out JetBlue. You might read this should you be considering business travel with that […]

Thanks for visiting my new pay-per-click industry blog. Why create another PPC-related blog?
It seems as of late that I’m feeling more profound and insightful. I think it’s because I’ve been doing interactive marketing for so long that I’m finally getting the hang of it. Note that I’m not saying that I am […]