Say you’re called into a big marketing meeting to talk about why things aren’t going well. The real answer is “we’re not doing a very good job of providing a compelling choice to our customers.” You can’t say that, though. That implies a lot of hard work to determine what it is […]
I’m a Google fan. At least, I’m a fan of the folks with whom I work within the context of AdWords.
What I am not a fan of is bullshit. There have been a couple of announcements made by Google that have ticked me off– not really because the actual thing happened, but because […]
Synchronicity…
I just got off a call with a company looking for some help in determining the appropriateness of PPC for their purposes. They want me to help them design and manage an experiment to see if we can revisit the subject after an in-house experiment left them with a really nasty taste in their […]
Listen, I don’t like the idea that Google’s a monopoly. They have all the power, and if you want to play in PPC, you will abide by their rules. Whether or not they “do evil” is irrelevant. My decision to spend my clients’ budgets is pre-made. Google gets most of it.
That […]
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